Our data has been stolen! These are the social media platforms that see the most data

The social media platforms that most view and share our user data were researched. The research pointed out that it is unclear where our shared data is going.

Social media platforms are huge sources of information where a lot of our personal data is stored although most of us don’t realize it and don’t care. Given that advertising revenue is one of the main income sources of social media sources, this means that user data is very important and we need to be more careful in terms of protecting this data.

In this regard, according to information received from WebTechno, a mobile marketing company doing research on social media platforms, how ‘sensitive’ these platforms are in terms of user data was also investigated. In research that reveals how much user data social media platforms collect, two extremely popular social media platforms came to the fore.

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Social media platforms that collect the most personal user data: YouTube and TikTok

Our data has been stolen! These are the social media platforms that see the most data

A research was conducted on 10 different social media applications by the mobile marketing company named URL Genius, using the ” Save application activity ” feature in Apple’s iOS. Within the scope of the research, it was examined how many different areas monitor a user’s activity on YouTube, TikTok, Twitter, Telegram, LinkedIn, Instagram, Facebook, Snapchat and Messenger. 

According to research, YouTube and TikTok are among the social media platforms that collect the most user data with 14 network connections. This number comes out to an average of 6 network connections on other platforms.

Accordingly, Google-owned YouTube monitors users’ personal data, such as online search history and location, and uses this data for purposes such as serving ads relevant to the person. On the other hand, TikTok, owned by the Chinese technology giant ByteDance, allows third-party trackers, which are usually invisible code snippets found on many websites, to collect user data.  

These third-party trackers collect information about users’ browsing histories and send the information they obtain to other companies for advertising purposes. If the same type of third-party trackers are found on more than one site, it may be possible to create a more consistent and complete profile about users after a certain period of time. 

In addition, third-party trackers make it impossible to find out who is monitoring user data and what information has been compromised. In addition, with third-party trackers, it is possible to track a user’s activity even if he or she has left the application. 

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Unclear how our data is used

Our data has been stolen! These are the social media platforms that see the most data

According to research, 10 of YouTube‘s viewers are first-party network connections. This means that the platform tracks users’ activities for their own purposes. So YouTube allows obscure outsiders to collect information by monitoring user activity. On TikTok, it is stated that 13 of 14 network connections are third parties. 

TikTok has also been very popular due to the allegations that it has forwarded some personal user information to servers in China; It was criticized a lot, especially because it was not known how the data of young users was collected and what it was used for. 

Noting that it is unclear how user data is used, the authors of the report note that “Consumers cannot currently see what data is shared with third-party networks or how their data will be used  .  “

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