Best marketing Software For Small Businesses

The secret to the rapid growth of small businesses lies in automation. Is Your Business Ready for Autopilot Marketing?

Choosing the best marketing automation software as a small business can be a daunting task when your budget is limited.

Or if you think your business is small enough to be manually marketed.

Or when customers don’t even need to come into your store and meet them digitally.

But the goal of the business is to grow. You strive to get more sales, dominate a larger market, open multiple branches, make more money, and face your competitors.

So here’s the secret, the missing link, the hidden gem: automation.

Automation means allocating time-consuming, monotonous, redundant and repetitive marketing tasks to software, while focusing on the creative parts that are important and interesting.

What could be a better deal than finding free marketing automation software for small businesses?

Before we take a look at the top 11 marketing automation software for your business, let’s find out what they can do for you and why you really need them.

How is marketing automation changing the global marketing landscape?

Automating marketing processes is increasing the amount of research pointing to tremendous growth in their businesses by various organizations.

According to Facebook’s State of Small Business Report 2020, about 51% of small businesses have reported an increase in online interactions with their customers.

In the main publication of the Marketing Automation Research Report 2019 in Social Media Today, more than 75% of businesses use at least one category of marketing automation tool. So how can marketing automation software transform small businesses?

Three important things happen when you use a free marketing automation platform for your business.

  1. Increase sales productivity.
  2. It can reduce overhead costs.
  3. You can scale your business with fewer resources.

Other benefits of getting the best marketing software are:

  1. Sales and Marketing Coordination
  2. Make money faster
  3. Help retain customers and build relationships with them.
  4. Track and measure marketing progress to provide analytics.
  5. Improve your marketing campaigns

What are the important features of marketing automation software?

Small businesses need automated marketing software that covers these important but basic functions:

  • User-friendly with simple interface
  • Create a landing page
  • Email campaign marketing
  • Integration with CRM
  • A/B testing
  • Insightful analysis
  • Lead Nurturing and Management
  • Social media management

Best Free Marketing Automation Software for Business


Best marketing Software For Small Businesses

Today, more than 86,000 customers in more than 120 countries use HubSpot to grow their business.

HubSpot is a marketing automation software that helps you automate sales, service and marketing.

This powerful CRM platform provides small businesses with a variety of free tools to grow their business with ease:

  • Free CRM tools: email integration, app marketplace integration, email templates and more
  • Free Marketing Tools: Email Marketing, Landing Pages, List Segmentation, Ad Management, etc.
  • Free sales tools: live chat, email booking, reporting dashboard and more
  • Free service tools: messenger integration, interactive bots, email tracking and notifications, etc.

Zoho Campaigns

Best marketing Software For Small Businesses

Zoho Campaigns is another great marketing software for small businesses. We provide cloud-based email marketing solutions for business owners looking to increase their sales.

Zoho Campaigns has a free plan for its automation platform, which has up to 2,000 subscribers and sends up to 12,000 emails per month.

This marketing automation software is best for small businesses if you’re completely new to email marketing, or if you’re already using Zoho’s other campaigns.

Here’s why:

  1. Zoho Campaigns offers great pre-designed templates for email marketing.
  2. It has a simple interface with a drag-and-drop editor for ease of use.
  3. It gives you the opportunity to create focused campaigns on a variety of social media platforms.


Best marketing Software For Small Businesses

If you want to automate many marketing campaigns and management for free, you should take a look at MailChimp.

If your business runs on powerful, creative newsletters that you need to distribute on social media, MailChimp can be your best free tool.

Here are some of the features MailChimp offers in its free plan:

  1. Provides list segmentation based on multiple categories
  2. CRM (Customer Relationship Management) Marketing
  3. Configure website builder, form builder and landing page creation.
  4. Social Media Marketing for Facebook and Instagram Campaigns
  5. Newsletter analysis

Send Pulse

Send Pulse is a good choice if your business thrives on mass marketing to your target market.

It is a cloud-based marketing automation software that combines SMS text, email, web push, Viber and Facebook to suit your marketing strategy needs.

Here are some of the features It includes in its free plan:

  1. Email Marketing Automation
  2. Email Templates and Schedulers
  3. A/B testing to determine the success of your email strategy
  4. Statistics and Analysis
  5. Add SMS text/push to autoresponder


Especially targeting small businesses, Sendinblue offers a range of marketing tools to automate everything.

According to Finance Online Business Review, more than 180,000 companies worldwide trust Sendinblue for their marketing campaigns.

It’s easy to see why. Here are some reasons why Sendinblue is right for your business needs:

  • Email and SMS Marketing
  • Forms and landing pages
  • CRM (Customer Relationship Management)
  • Facebook Ads
  • Fully flexible and customizable marketing campaign automation
  • Trigger monitoring
  • Integration with Google Analytics

Sendinblue offers a free plan that includes powerful tools such as:

  • Customer Journey Tracker for Campaigns
  • Up to 300 emails per day for unlimited contacts
  • Personalized Email Campaigns
  • Huge collection of email templates
  • Extensive workflow editor


Email marketing has developed into one of the most powerful and versatile forms of marketing today.

So GetResponse plans exclusively to be the easiest email marketing platform in the world.

If all you need for marketing automation for your small business is email, then you’re looking for GetResponse.

This marketing automation software offers a 30-day free trial to test out the marketing platform package. Here’s what this comprehensive tool provides:

  1. CRM: Lead Nurturing, Sales Pipeline Drag-and-Drop, Notes and Reminders
  2. Email Marketing Automation: Web Traffic Tracking, Lead Behavior and Purchase Tracking, Segmentation
  3. Create webinars and landing pages: VOIP camera and video features, share presentations, landing page templates, image editor
  4. Newsletter Design, AB Testing, Advanced Analytics


Have you ever heard of a marketing automation software that has all the features on its free plan?

Sender is used by over 40,000 customers to automate their entire email marketing campaigns.

Integrate any webshop like Woocommerce, WordPress and more with one click to send transaction emails, promotional newsletters, and grow your business quickly.

Features of the free plan include:

  1. Complete email campaign automation
  2. Insightful analysis
  3. web push notifications
  4. subscription form
  5. Newsletter Template Library
  6. Built-in photo editor
  7. Split Contacts


Jumplead is a marketing platform that automates email marketing, lead management, contact management, and landing page creation.

This software was created with the needs of small businesses in mind. Powerful and affordable inbound marketing software.

Jumplead offers a 14-day free trial to help you choose the plan that’s right for your business.

This marketing automation platform provides powerful features such as:

  1. Lead Nurturing
  2. email marketing
  3. landing page
  4. CRM
  5. Sales and Marketing Automation
  6. Contact Management System
  7. website analysis


Mailerlite does what the name Mail emphasizes best. It is a very popular email marketing automation software widely used by freelancers, small businesses, non-profit organizations and large enterprises.

Mailerlite is built with a total focus on simplicity, excellent customer support systems, and creating beautiful, impactful emails.

This marketing automation software offers a free plan with great features.

  1. The ability to send up to 12,000 emails per month and the free plan are limited to 1,000 subscribers.
  2. Email campaigns: drag-and-drop editor, built-in photo editing
  3. Increase subscribers: create landing pages, build forms, manage subscribers
  4. Email Automation: Advanced Segmentation, Tagging, RSS Campaigns, AB Testing
  5. Analytics, integration, free website, vast collection of templates


Engagebay is a CRM software that provides full automation for sales, service and marketing for small businesses.

The most powerful feature is the entire process of lead nurturing, which is fully automatic and responsive.

Engagebay has a free perpetual plan that includes many features every small business owner wants for marketing automation. Here are some important free features:

  1. Unlimited contacts with 5,000 emails per month
  2. Office 365 integration
  3. Create a landing page
  4. Email Templates, Bookings, Tracking
  5. trading pipeline
  6. CRM
  7. Web Forms and Live Chat


Moosend is known as the Powertool for all-in-one marketing automation. It is suitable for small businesses as well as large enterprises.

It offers unlimited emails for free for up to 1,000 subscribers. Key key features included in this free plan are:

  1. Marketing channels: email campaigns, embeddables, pop-ups and signup forms
  2. Excellent Branding and Design Experience: Conditional Content
  3. Marketing Automation: Workflow Designer, Pre-designed Automation Workflow
  4. Tracking, Analytics, Reports & Insights, AB Testing

Finding the right marketing automation software for your business needs is critical to your success.

You can start by listing the goals and outcomes you want to achieve by implementing free marketing automation software for your business. It should also highlight the marketing channels that are high-impact and profitable for your business.

Then you need to match the free plan features of the top 11 marketing automation software mentioned above.

Automation is a proven tool to grow small businesses quickly and broadly. So go ahead and record your marketing automation software that aligns with your business marketing goals.

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