Email marketing is the oldest form of marketing ever used. Till now people do marketing by email and promote their business. This is the best way to grow the business to another level.

Email marketing software is needed by those who want to upgrade their business. On this software you do email tracking, send emails to your subscribers and many more. This software makes your work very easy.

It will be in your hands to write the email in a very attractive way, but email marketing software makes your email more attractive and well designed. This can also be a reason why you use these software for this.

How does email marketing work?

Email marketing is one of the best ways to generate leads in any type of business. The great thing about email marketing is that you can send targeted messages to the right people at the right time.

Email marketing is a marketing communication method that uses email messages to send promotional messages to your target audience. It allows businesses to contact customers who are directly interested in their products and services.

Email Marketing Software to Boost Your Business

Email Marketing Strategy

If you are a startup or business, and your business is stuck in one place and not growing, then your business strategy is not good at all.

So there can be many ways to grow business, but it cannot be better than email marketing. Email marketing can help you build better connections.

If you are stuck somewhere in your online business then first of all you have to build relationship with your audience which you have to send email to the audience related to your business.

You need to understand what drives them to buy and before you decide to implement an email marketing strategy, you need to do that research (NOSPAMPLEASE).

The next thing you need to understand is that in order to have a relationship, you need to give something in return. This is why many companies start out with free giveaways and trial offers, which are promotions that tickle consumers’ appetites.

We also want your business to grow and grow, so we bring you the best email marketing software.

MailChimp

Email Marketing Software to Boost Your Business

Mailchimp is the best overall email marketing software because it has the features most businesses need without being overly complicated or confusing.

Business units can schedule campaigns, A/B test copies, and receive reports including open rates, click-through rates, unsubscribe rates, and more. Plus, it has the most generous free standing plans of the software we’ve tested.

favourable opinion

  • Free permanent plan (up to 2000 contacts)
  • Easy to build and customize events
  • Clear reporting helps optimize future deliveries
  • Integrate with hundreds of software platforms

Disadvantage

  • Expensive for larger contact lists (over 15k subscribers)
  • No phone support
  • Not designed for senior marketing teams

The Mailchimp Free plan includes up to 2,000 contacts and up to 10,000 emails per month. Its platform has one of the easiest drag and drop features, so you can style your emails.

In addition to the free plan, there are three paid plans, the cost of which varies depending on the number of users (15% discount for nonprofits):

Mailchimp is the perfect tool for any business looking for an easy way to send email to customers. It has an easy-to-use email editor, and once you upgrade to your first paid plan, you get access to more advanced tools like A/B testing and a multi-step journey.

Users will enjoy easy-to-understand reports that help them determine what is working and what is not. It’s easy to identify things like open rates and click-through rates so that business owners know whether readers are reacting to the content.

ActiveCampaign

Email Marketing Software to Boost Your Business

ActiveCampaign is the best automated email marketing software because it has hundreds of pre-built automations that can help you personalize your marketing campaigns for each customer.

There are help guides throughout the platform to help you get set up, plus ActiveCampaign‘s customer support is fast and friendly.

favourable opinion

  • Powerful automation to simplify customer interactions
  • Helpful, friendly, fast customer support
  • All plan levels include data migration and implementation services
  • Free CRM and sales automation (limited time)
  • 300+ integrations with the most popular software;

Disadvantage

  • Learning curve can be a challenge
  • Lite plan is very limited (includes ActiveCampaign brand)
  • The price of the plan rises rapidly as the number of contacts increases

ActiveCampaign is a Customer Experience Automation (CXA) software with email capabilities. Since it is designed to manage contacts and sales processes, it offers over 300 integrations.

There is a free trial period of 14 days to test this software. After that, you’ll need to subscribe to one of four paid plans, which you can pay for either monthly or annually.

Depending on the plan, the discount paid each year ranges from 15% to 40%. The cost of each plan also depends on how many contacts you have (20% discount for nonprofits);

You can get a plan and adjust it based on your number of contacts, while still getting the basic features of the plan.

For example, you can get the Lite plan with 500 contacts, but you can increase it to 100,000 contacts for $405 a year. The Plus, Professional, and Enterprise plans add functionality to the customer relationship management (CRM) platform.

ActiveCampaign helps businesses build automated systems that are optimized to drive engagement with customers, giving them an edge in this space.

The interface is easy to use, intuitive, and includes resources to deal with any problems that may arise during the process. It also includes sales automation so that your marketing and sales processes can work together to generate more revenue.

MailerLite

Email Marketing Software to Boost Your Business

MailerLite is the easiest email marketing software to use because it has a drag and drop interface that makes it fun and intuitive to do whatever you want with it.

Simplicity is at the core of the company’s mission, which is why the software has a clean and streamlined look.

favourable opinion

  • Drag-and-drop interface makes designing emails easy
  • Free plan for up to 1000 contacts
  • 24/7 live chat and email support
  • Lots of email templates to choose from

Disadvantage

  • Does not include CRM functionality
  • Limited integration
  • A lot of company information is required to set up an account

MailerLite has been designed with an excellent user-friendly platform in mind, making it the best choice for ease of use. If users encounter any issues, there is a 24/7 live chat to answer any questions and troubleshoot.

It offers a free permanent plan which includes 1000 subscribers and 12000 emails. If you need more bandwidth or want more advanced features (such as the ability to remove the Mailerlite branding), there is a paid plan.

The cost depends on how many customers you have. You can pay monthly or annually, but with the annual plan, you can get 30% off. Nonprofits also get 30% off. Below is the cost breakdown:

MailerLite includes all the essential elements of email marketing without confusing its system with advanced features. This makes it ideal for businesses that are looking for an easy way to email marketing that they can master in days, not months.

Hubspot

HubSpot is the best all-in-one marketing suite because it has great tools and reports for all marketing campaigns across different channels (website, social, email marketing, etc.).

You can store all of your contact information through HubSpot’s CRM and engage your audience with lead forms, live chat, and online advertising.

favourable opinion

  • Complete marketing suite including CRM, social media, blogging and email marketing capabilities
  • Email Health tab helps track delivery rates
  • Pay only for the contacts you promote
  • Track leads throughout the buying process
  • Useful Online Training Resources

Disadvantage

  • No forever free plan or low cost plan
  • Not for businesses strictly looking for an email marketing tool
  • Difficulty integrating separate CRMs like Salesforce or Pipedrive
  • Steep learning curve to fully unleash market potential

HubSpot is a leader in CRM services, including email marketing. The platform can handle everything from email, social media posts, and blog posts, making it the top platform for all-in-one marketing solutions.

There is a 14-day free trial, and then you have to subscribe to one of their three paid plans. While it’s free to store unlimited contacts, you’ll have to pay extra once your email count exceeds the amount involved.

Save 10% on the first two plans if you pay annually (Enterprise plans must pay annually);

HubSpot brings all your marketing activities into one place so you can see how your contacts are interacting with your website, Google Ads, social media and email marketing in one place.

It provides insight into the buyer’s journey, helping business owners better tailor their successful marketing efforts. The platform includes a robust training platform that not only reviews how to use the system, but also highlights best practices for successful marketing campaigns.

Moosend

Moosend is the most affordable option, not only because its paid plans cost less than most plans on the market, but also because you can pay based on the number of subscribers or the number of emails sent, depending on which option Cheapest for you. Plus, its tools are user-friendly, making it easy to get attractive and timely emails to your audience.

favourable opinion

  • Lowest Program Cost
  • Choose to only pay when you send an email
  • Includes phone support
  • Easy to customize templates or use templates from the template gallery

Disadvantage

  • Can’t send email from Gmail or Hotmail address
  • Less complex user interface
  • Limited integration

Moosend is a cost-effective platform that lets users choose how to pay: through the customer or via email. Phone support is included if you have difficulty customizing one of the many templates provided.

Moossend’s free permanent plan includes 1,000 subscribers, as well as a Pro plan and an enterprise plan with tiered pricing. You need to contact Moossend for Enterprise plan pricing.

The Pro plan is priced based on the number of subscribers. What you pay monthly is down, but you can get 20% off your annual bill. If you’re a non-profit organization, you’ll also get a 25% discount;

Moosend is one of the cheapest email marketing tools on the market, but it’s powerful enough for most small business email marketing campaigns, making us the most affordable option for Opportunity.

It allows you to pay based on the number of subscribers or the number of emails sent, so you can choose the most cost-effective option for your business;

drip marketing

Drip is the best email marketing software for e-commerce businesses because of its sophisticated workflow combined with advanced list segmentation. This combination means that customers receive personalized emails triggered by their buying behavior on your site, as well as timely follow-ups based on how they interact with your email.

favourable opinion

  • Simple but powerful drip exercises
  • Easy to set up and use
  • Excellent customer support
  • Complex Contact List Segmentation

Disadvantage

  • Some key integrations are missing
  • No drag-and-drop functionality for designing templates
  • Only supports weekdays from 9am to 5pm CST

Designed to improve the online user experience for shoppers, Drip is the best email marketing software for e-commerce companies. Its user support can help you with problems installing and using the service.

We especially like how you segment your list to give users the best possible experience from your website and email alerts.

Didi has a free 14-day trial and plans range from $19 to $1,599 per month, depending on how many contacts you have in your account.

Drip is built for e-commerce, which means its workflows, email templates, and lead generation forms are all designed with e-commerce best practices in mind.

It includes advanced segmentation and optimization that allows you to make your campaigns more targeted to increase user engagement.

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